Industry news

What is changing in search, answer engines, and measurement — read from the traffic side, not the ranking side.

5 pieces · Updated Aug 9, 2026

AI Overviews are quietly reshaping click-through

Twelve months of SERP change, measured from the traffic side rather than the ranking side — and what it means for pages that used to win position three.

Aug 9 · 2 min

Search Console data is sampled

We reconciled the API against server logs for ninety days straight. The gap is larger than most dashboards admit, and it is not uniform.

Jul 22 · 1 min

Three months of Gemini citations, counted by hand

A tedious, useful census of when we showed up as an answer — and when we did not.

Jul 11 · 1 min

The index is not the inventory

Why bigger crawl counts keep selling the wrong job, and what a change calendar actually has to hold.

Jun 30 · 1 min