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Field Notes
Thought leadership
Essays on lag, attribution, and why dashboards keep crediting the wrong release.
6 pieces · Updated Aug 12, 2026
How we correlate a deploy with a ranking move
A practical join: change events, crawl dates, and query groups — without pretending the clocks agree.
Jun 24 · 1 min
GSC still cannot tell you if an AI Overview took the click
Impressions without a click used to mean a bad snippet. Now they might mean the answer ran above you.
Jun 12 · 1 min